An easy and stylish way to design

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There are two common misconceptions about pattern design. The idea is that the range is mainly applied only to the fabric and you just need to draw a certain shape repeatedly. But it is not. This is because pattern design appears in various forms in various fields such as plastics and paper as well as fabrics, and is a very rigorous work that must match up, down, left and right.




So, pattern design is something that people who draw a little can't do properly with the thought 'I can only draw pretty pictures'. Pattern design must be meticulous above all else, and intensive technology must be added to it. That's why we need picky patterns.



Picky Pattern is the first in Korea to offer a service that sells pattern designs.
Picky Pattern is the first in Korea to introduce a service that sells pattern designs. (Source: picky-pattern.com )




Korea's first online pattern design service 'Picky Pattern'

Picky Pattern is a service that sells pattern designs online, and it is the first appearance in Korea. The name 'picky pattern' is because the pattern work is so difficult. The various pattern data provided by Picky Pattern can be expanded to a desired size, and most of it is vectorized as well as JPEG files, so it is easy to use.



Most of the design data is available in vector format as well as JPEG.
Most of the design data is available in vector format as well as JPEG.





The second brand of Jinkyung Kim Design Studio

Peaky Pattern is the second brand of Jinkyung Kim Design Studio. Jinkyung Kim Design Studio, which has been working on a number of large projects that everyone knows just by hearing the name, has its own brand called Jane & Genie. Jane & Genie products, such as pouches designed with cute patterns, are sold at 1300K, Tenbyten.





Hera Brazilian Beauty Summer Collection designed by Jinkyung Kim Design Studio
Hera Brazilian Beauty Summer Collection designed by Jinkyung Kim Design Studio


Amorepacific Chuseok set package design by Jinkyung Kim Design Studio
Amorepacific Chuseok set package design by Jinkyung Kim Design Studio





Resolving the concerns of designers and companies alike

After more than a year of preparation, it was first introduced through design festivals in Busan and Seoul at the end of last year. CEO Kim, who has been working as an in-house designer for more than 10 years and running a design agency, has experienced a lot of conflicts due to differences in each other's positions. The picky pattern was conceived while devising a device to solve such problems.



“Companies want to create their own brand, but it is difficult to outsource design unless it is a large company. The reality is that even for large companies, the environment in terms of period, manpower, and cost is poor. I felt that I needed a way to create synergy in such a work, and the picky pattern was made in a way that could reduce the period and cost.” It is a good way for both companies who want to design and designers who need to design, so that clients can find what they want in a variety of designs in a short time and at a low cost.


Various pattern designs can be purchased depending on the purpose of use.
Various pattern designs can be purchased depending on the purpose of use. (Source: picky-pattern.com )


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How to save time and money for design

One of the typical difficulties that many design agencies face when working with small and medium-sized enterprises is the lack of smooth payment of bills to meet the needs of companies. The picky pattern is also a device to solve this part. “When design agencies hire clients, there is a part where communication is difficult. It is an abstract mantra to make 'pretty' and a process to satisfy that demand. The picky pattern is also a device prepared to solve such difficulties. Since the people who commissioned the design are not design experts, it is not easy to imagine the product by looking at the design on one page. However, it is not easy to do mapping without proper data. Through mapping, we more info are able to see at a glance how the product will come out.” Picky Pattern presents a wide range of fabrics through various design categories and presents specific data so that you can see the product package if it is a product.



The greatest charm of the Peaky pattern is that it contains the delicate sensibility that can be seen in hand drawings or watercolors.
The greatest charm of the Peaky pattern is that it contains the delicate sensibility that can be seen in hand drawings or watercolors.





The technique of vectorizing hand drawings

The biggest advantage of the picky pattern is the technique of vectorizing hand drawings. No matter how pretty a picture is, data work for pattern design must go through. However, most writers are not familiar with this process. “A lot of writers don’t know about print work. So, if you want to use the works of artists in a company, you have to convert them into data, which costs money and time. Even if designers contact artists in a company, eventually, there are works that the designers of the company have to revisit. Minimizing those things is our know-how. We turn it into data so that it can be industrialized immediately. Most of the patterns are vectorized, so printing is no problem at all.” Since it is possible to design a design that utilizes the strengths of hand drawing by reducing time and cost, even a small design company can easily build a diverse portfolio.





Pattern design is used not only for fabric, but also for various designs such as plastic and paper.
Pattern design is used not only for fabric, but also for various designs such as plastic and paper.




Licenses according to the purpose of the work

Picky Pattern separates licenses according to purpose. If you want to use the data only for presentation purposes, you can purchase a stock license for advertising promotion, so you can work on more proposals in a shorter amount of time. If you want to use it to make a product, you can purchase an extended stock license. Exclusive purchases are of course possible. When a pattern is purchased with a premium license, the pattern is deleted at the time of purchase, a transfer agreement is sent to the buyer, and the copyright is owned by the buyer. It will be the one and only pattern that only the buyer can use. It is more expensive than other licenses, but it is only 1/4 of the cost of general outsourcing. All designs are registered with copyright and design rights, and scans are also performed by professional lawyers to prevent piracy and protect the rights of buyers.



An example of applying the pattern design of the peaky pattern
An example of applying the pattern design of the peaky pattern


Design using pattern design can be found throughout our lives.
Design using pattern design can be found throughout our lives.




designer's

At Picky Pattern, you can buy patterns, but you can also sell patterns that I designed. “Among those who work alone, such as artists and freelancers, there are many people who are good at drawing but have a hard time making data. As for the pattern, even a slight shift in the top, bottom, left and right can ruin the entire fabric. While we were in charge of all such censorship work, we wanted to create a link where designers could showcase their designs. In terms of open markets and shopping malls, it is good if there is a lot of data.” After an internal examination of the picky pattern and registration as a seller, the designer's name is taken and the pattern is sold.



This year, Picky Pattern will also start overseas sales. CEO Kim said that the peaky pattern is a brand that represents the color of Jinkyung Kim Design Studio. The color of the picky pattern is to show what others do not have and to solve a problem that everyone can relate to. Picky pattern will bring more ideas to designers and more profits to companies by saving time and money. Now, how about designing it with a picky pattern to your heart's content and having fun?

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